Meet Liz: Our Founder’s Favs

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Meet our founder, Liz Kirby. A mother, entrepreneur, designer and former lawyer, with a passion for making people feel better. 

Whether this is the first time that you’re joining us or you’ve been with us since day one, there are a few things that you might not know about our fearless leader which informs how much love and thought she puts into every Betoken CBD product.

Liz - Owner of Betoken
betoken pms cream

One thing that remains constant is our founder, Liz Kirby’s dedication to helping you make ‘adulting’ and living a grown-up life easier.

Like most of us, Liz wears many hats from being a mom, wife, businesswoman, and a girl that just wants to relax while watching Netflix with a cheap glass of winelow dose edible. She’s a former attorney turned wellness entrepreneur, so she knows the struggle of starting over and finding your rightful place in this world. 

The Betoken mission has always been to provide a sustainable solution you can trust when you need rest, relief, or to simply unwind. 

Read on for a few of our founder’s favorite things to help get through your real-life problems without losing your chill.

betoken hello mellow capsules
betoken nighty night capsules

Period cramps got you down?
Liz suggests using the Not This Month CBD cream formulated with Cramp Bark, Chamomile, Ginger, Rose, Seaweed, Broad Spectrum Hemp and CBG Isolate. Use it on your abdomen (of course), or even your back, breasts, and temples. It’s time to take back your power from Aunt Flo and live your life during your period. 

Stressed the eff out?
For when work, kids, a significant other, or simply the business of life has her pulling her hair out, Liz opts for the Hello Mellow capsules to take the edge off and keep calm during all the chaos.

In each bottle, enjoy 30 pills containing 15mg of Broad Spectrum Hemp and 385mg of our signature proprietary herbal blend consisting of HolyBasil, Skullcap, and Lemon Balm. The capsule contains 0.00% THC, so you can stay calm without zoning out.

Can’t seem to fall asleep?
With so much going on during the day, falling asleep at a decent hour can be darn near impossible some nights. That’s when Liz turns to the Nighty Night capsules. Getting quality sleep should be an integral part of everyone’s self-care plan.  Each bottle contains 30 pills containing 15mg of Broad Spectrum Hemp, 3mg of CBN Isolate and 385mg of our signature proprietary herbal blend consisting of Valerian Root, Hops, Passionflower, and Lemon Balm with 0.00% THC, for a full month supply of restful sleep. 

Now that you’re all caught up on the beauty and the brains behind Betoken CBD you might be wondering who I am. I’m Jane – because sometimes the more things change, the more they stay the same. Let’s meet

xoxo, Jane

Jane is the fictional heroine of the Betoken lifestyle blog, Good For Jane. Think of Jane as your virtual BFF. She lives a healthy lifestyle, but not like, over the top. When it’s not a pandemic, she loves hanging out with her friends, dating, and exercising in public. Throughout the pandemic she has baked her fair share of sourdoughs, gotten more than her fair share of takeout to “support her local restaurants”, ordered wine online, and taken plenty of CBD to keep the anxiety at bay. 

Jane is also the editor of the Dear Jane column. If you have a question for Jane, you can email her at

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