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Farewell Letter

Hi Liz,

It is with a very heavy heart that I am sending you this email today. After many months of consideration, of going back and forth, of hourly changing my mind and my heart, I have finally come to the decision to close Betoken. This was not an easy decision for me, as Betoken has become, over the years, like a third child of mine. I am extremely passionate about plant wellness, about our products, and about making a difference. Unfortunately, as a self-funded business in a congested market, Betoken is simply unable to compete with huge companies in this space. 

I know that for some of you this will come as a big surprise, and others have probably been sleuthing and seen the writing on the wall. To ALL of my customers, I am eternally grateful for you. You have been loyal to my brand even through name changes and industry challenges. You have supported me online and off. This has been an incredible experience for me, and I have learned SO much. So, thank you, so so very much, for everything you have given me over the last 3 years. 

What happens now?

For Betoken, we are quickly selling off our remaining inventory. We have not made anything new since December, so supplies are somewhat limited. We have Hello MellowNighty Nights and PMS creams still available, and will continue to sell them until we sell out. I am hoping not to do a “fire sale”, as part of what we need in these final weeks is money to pay our bills. Your final support on this matter truly means the world. Our remaining products still have about an 18 month shelf life, so stocking up until you find a replacement product makes some sense!! If you want to buy in major bulk (like a 12 month supply), send me an email (or reply to this one) and I will give you a bulk discount. 

If you are on a subscription, I will continue to send the product until I run out, but I don’t know when that will be. If you need help canceling a subscription, let me know. If you are or were subscribed to a product that is currently sold out (bath bombs and pain cream) I have already cancelled your subscription. If you’d like me to suggest an alternative, please send me an email and I am happy to do so. 

A brief introduction to my next project….

For me, I will be turning my focus to my other business, one that I have been doing casually for 10 years and somewhat more seriously for the last few months. I have always had a passion for interior design, and am excited to introduce you to my new company, Surf Road. If you are local (Maine, New Hampshire, Mass), and would like interior design help, I’d love to chat! To all of my most loyal customers, it would mean a lot if you continued to support my business through social media, and you can follow Surf Road on Instagram here: https://www.instagram.com/surfroad.me/

As always, please respond to this email with any questions, concerns, thoughts, etc. I love hearing from you, and hope that never changes! 

Thank you again so much, and one final time, BE WELL!

Liz

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