about Betoken

About Our Founder

Liz founded her first CBD company in 2018 and went on to launch Betoken in 2021. She and her husband Kyle have 2 young kids, Lennon (age 6) and Crawford (age 4). They live in coastal southern Maine, down the street from where Liz grew up. They met their first year of law school in 2010. Liz practiced law for 3 years before she retired in 2013 to embark on a series of more creative endeavors. She is self taught in marketing and social media and very passionate about running Betoken, which she considers to be her 3rd child! When she’s not making Insta Reels or otherwise behind the scenes of the business, Liz can be found on the playroom floor playing legos, painting tiny fingernails or, on very rare occasions, on the Peloton (@betokenCEO) or vegged out on the couch watching Netflix with a cheap glass of red wine.

liz kirby betoken founder and ceo

About Our Brand


Betoken is the only CBD company designed exclusively for grown-ups. We know first hand the complexities, stressors and pains of getting older because we’re living this crazy life right here with you. What was once a routine morning 5k is now the source of chronic knee pain. Where you once fell asleep the second your head hit the pillow, you now toss and turn worrying about kids, deadlines and that one really awkward conversation from 10 years ago. Our products are formulated to help you sleep, chill and feel better.

Each formula contains a proprietary blend of hemp and compatible plant botanicals known for their medicinal properties. Our hemp comes from industrial hemp farms in Massachusetts and is manufactured in a GMP-compliant facility. Our products are always third party tested for both purity and safety so you can feel good about what goes in and on your body. Got questions? We’d love to help. Hit the chat button or send us an email.


Third Party Tested

Transparency is key. Testing means safety you can rely on. Download test results here.


Sustainability is an essential part of our brand philosophy. From our packaging to how we run our business, reducing waste is a priority. Read more here.


Betoken is manufactured in a GMP-compliant facility to ensure safety every step of the way.

Female Founded

Betoken is founded by entrepreneur Liz Kirby. Liz is a wellness and CBD veteran and former attorney. She lives in southern Maine with her husband and 2 kids.